Evergreen production is one of the most imporant annual photoshoot. Every refreshed nameplate vehicle is brought together for one content shoot that will sustain the asset needs throughout the whole year. Evergreen content is meant to be trend setting, long lasting, and capture the essence of Cadillac as a brand.

Content are used across in Cadillac website, dealerships, social media, and direct marketing. I was involved in both Evergreen productions in 2023 and 2024, having direct creative influence in strategy, location, talent, wardrobe and prop, on-site directing, and retouching process. Having gained experience in all aspect of a full production shoot.

Due to these projects being confidential, individual project documents are password protected. Please contact me to view project documents.

Documents and images on this page are created for viewing purposes only, any distribution, forwarding, copying is strictly prohibited. All rights reserved.

project details

Above project(s) was done for Cadillac and Leo Burnett. All rights reserved by Cadillac and Leo Burnett. Documents and images on this page are created for viewing purposes only, any distribution, forwarding, copying is strictly prohibited.