A brand that was deemed the Standard of the World, and to be apart of this new transition for the brand was exciting. After Cadillac rebranded in 2021, I was able to help finish building out the remaining Brand identity in sub-brands like V-Series, Cadillac’s performance vehicles and racing.

The V-Series Brand Guidelines was created with the Cadillac’s new Brand identity in mind. Having a deep understanding of the Cadillac brand itself, I was able to further push V-Series. At the core of V-Series is ultra-high-performance vehicles, and to elevate this sub-brand we went with a bold identity. Photography is pushed to a new realm with high contrast, bold use of tone-on-tone colors, and aggressive angles.

Due to these projects being confidential, individual project documents are password protected. Please contact me to view project documents.

Documents and images on this page are created for viewing purposes only, any distribution, forwarding, copying is strictly prohibited. All rights reserved.

project details

Above project(s) was done for Cadillac and Leo Burnett. All rights reserved by Cadillac and Leo Burnett. Documents and images on this page are created for viewing purposes only, any distribution, forwarding, copying is strictly prohibited.