Problem/ Challenge
After discovering Viacom’s Millennial Disruption Index report, we conducted our own primary research, which only reaffirmed what we already knew: Millennials do not trust banks. Through interviews, we learned that our participants were uneasy about banking because they felt banks didn’t understand modern technology.
“My bank doesn’t understand the modern flux of technology.
My bank’s mobile app is miserable to use.”
So we started thinking: with all of the great apps coming to the marketplace, it’s going to take more than just going mobile. Banks have to engage with Millennials where they are, and fit seamlessly into their lives.
Solution: A Nationwide app that offers three fundamental features.
The Nationwide app makes it easier to track spending, organize online activity, and transfer money between friends and businesses.
Finally, a bank that understands the digital world.
Play Video Full Screen
Prints: Out of home posters
To reach the young audiene, the print advertising will exisit in places that people spend time waiting such as bus stops or street billboards. Posters includes interesting graphics that attracts audience to read more.
This campaign was developed for the D&AD New Blood Awards based on the "Nationwide" brief.
Art Director: Catherine Lin
Copywriter: Danielle DiGiacomo
Copywriter: Grace Thomson
Strategist/Planner: Davis Mastin