The summer of 2015 UberPOOL was launched in Boston, however, people had no intention to get into a car with a stranger. The only positive side to the UberPOOL service is that it is cheaper than the normal UberX service. To help Uber users get over the awkward feeling of meeting a stranger, we launched this Mood Status campaign that directly addresses the problem and pushes the underlying motivation to save money.

To get our audience’s attention on this new service, Uber will launch a series of mood status posters to highlight how UberPOOL is a service that is the go-to choice. By using different moods on the posters, it will help the consumers picture themselves in different situations and the possible interaction that can happen on the ride. All moods ties back to the incentive to save money.

Not only we want to reach the consumers that already use Uber, but we also want to reach non-users. To do this, Uber will set up interactive billboards around bus shelters for people waiting for other public transportations to use Uber.

These interactive billboards will sense two people’s palm temperature to generate their mood. Similar to the mood rings, the screen will show a mood status that corresponds to the temperature. If the mood matches, users will receive a 10% discount code to use for their next UberPOOL ride.

To generate a positive experience even during the ride, Uber will set up this utility execution on Uber cars. Users can pick their Mood Status when they get on the car, and when other passengers join in the ride, it won’t be awkward when they can peak and know their co-passenger’s mood.

Art Director: Catherine Lin
Copywriter: Danielle Heller